The formula for making a rider safer and more comfortable while increasing their performance has been the vision of Jose Fernandez for many years.

Jose has been a pioneer in the cycling industry for over 20 years. His experience in the trade is unsurpassable; 7 years as a sales manager, 2 years as vice president of a renowned U.S. distributor, 2 years as head of product design, and 16 years as a successful business owner of a bicycle store in San Pedro, California. As a business owner, Jose took an ordinary bike shop and transformed it into an elite pro-bicycle establishment. During this time, he successfully became the #1 dealer of Colnago frame sets in the U.S.A. and remained in that position for several years.

In the summer of 2001 Jose relocated to Europe and traveled throughout the vast continent in pursuit of some of the major bicycle races of our time, including Tour de France and Vuelta de Espana. It was at these races that his love for the sport was rejuvenated. He then decided to bring the passion and art of the treasured pastime back to the United States.

Jose's vision has now come full circle. He no longer imagines what the perfect frame or bicycle should be; now he designs them. At Forzza Imports Jose has put "Art in Motion" by creating a winning combination of a superior riding machine with the architecture and artwork of a world-class purveyor.